There has been a change of tide in the world of Search Engine Optimization (SEO). No longer is a keyword crammed, meta data infested header necessary, but now pages built on content and structure – the core of the original HTML markup.
Keyword cramming, listing as many related keywords as possible is gone. Google no longer looks at these keywords as heavily as they did and you could even be penalized in search results for using too many. It’s still a safe practice to add a few, solid keywords in the meta for other search engines, but don’t over do it.
The description is still a very strong meta tag to have at your disposal. Google still looks at it as a key component to providing your audience a snippet of what your site is all about and your users will find it useful, too.
One of the biggest new revelations in Google’s SEO has been the penalization of sites that are not mobile-friendly. If you don’t have a responsive site, it’s going to cost you. Google may drop you in the search rankings if your site isn’t responsive and friendly for desktop, tablet, and mobile phones. This is a big stride toward a global initiative to make everything available on every device – and Google is blazing the trail.